lew york state of mind

Meet Lew York, a non-binary commercial film director in nyc with experience in broadcast commercials, fashion campaigns, short-form documentaries, as well as unique social-first content for leading luxury brands. 

He / she has 15+ years experience in production & post-production, starting as a freelance production assistant for major commercials. Later working at the in-house film production company at MILK, Lew York was mentored by leading commercial and music-video directors for half a decade. He / she then was tapped to lead the creative video team at Coach New York for roughly three years. He / she is now freelance without representation since 2018.

Lew York is a state of mind— the audacity of a queer midwesterner from humble beginnings to not only move through trauma but fight for their voice to be heard.

Lew York is the pseudonym for commercial film director Lewis Meyer Mathew (Chicago, Illinois, 1989), while neonlooiz is his / her fine-artist moniker. 

past clients

coach, jimmy choo, vera wang, brandon maxwell, american express, wolf & shephard, mack weldon, faherty, johnson & johnson, avéne, klorane, hourglass cosmetics, murad, MAC cosmetics, showfields, la fete du champagne